Cold-chain management has emerged in recent years as a vital success factor in the post-harvest life of fresh flowers. Temperature exposure during storage and transportation contributes to discolouring, wilting, poor flower opening, and premature ageing. The end result is reduced vase life, often by several days.
FlowerWatch has developed a fail-safe Quality Assurance system. This system does not just identify challenges in the cold chain, it actually helps to permanently fix them. The system's central concept is ‘time temperature exposure´, which is expressed in degree hours. This is the average temperature of your fresh flowers throughout transportation multiplied by the number of hours (1 degree hour = 1 hour x 1 degree Celsius). Every 500 degree hours reduces vase life by one day. The key to successful cold chain performance is to minimise the number of degree hours.
Mr. Eric Mauroux, Air France KLM Martinair Cargo´s Global Head of Perishables Logistics explains: “Like the pharmaceuticals sector, where steps have been taken to comply with manufacturers requirements, we recognise the necessity for the floriculture sector of moving towards a more efficient cool chain based on the key drivers of effective collaboration, innovation and data-sharing in order to comply with growers', importers' and retailers' requirements.”
“We are strongly committed to maintaining our position as a front-runner in the temperature-sensitive market. By continuously improving and investing in our cool chain, we are leading the industry by example, encouraging all actors to comply with food safety requirements, to increase shelf life and improve consumer experience. To support this ambition, we have launched a Cool Chain Programme with the objective of innovating our cool chain by focusing on infrastructure, processes, digital and IT, with dedication and supervision, as well as apron transportation.”
“FlowerWatch is an innovative way for us to access our flower flow based on time-temperature exposure throughout the chain. This is another step towards standardisation, which improves the vase life of the flowers we carry out of Kenya*. This accreditation is also a great achievement for all the stakeholders who embarked on this improvement programme with us.”
“We expect more fresh-flower stations of origin (e.g. Quito and Bogotá) to become FlowerWatch certified in the coming months”, Eric Mauroux concludes.
*On a yearly basis, we ship approximately 18,000 tonnes of fresh flowers from Kenya to Amsterdam Airport Schiphol.